Kukla's Korner Hockey
by Paul on 01/29/07 at 06:36 PM ET
from Ad Age,
After a lockout canceled its entire 2004-2005 season, Gary Bettman’s NHL returned last year to record attendance and record revenue. The commissioner credits the strength of the brand, and cites efforts to reconnect with the league’s tech-savvy fans via new media such as NHL.com, where traffic is up 100% over last year.
Ad Age: Now that we’re a year removed from the canceled season, can you talk about how you kept everybody onboard? You didn’t lose a single sponsor.
Mr. Bettman: Last season was about relaunching our game under extraordinary circumstances. There are few, if any, businesses—not just professional sports—that could endure not operating for a year and then come back to record attendance and record revenue. It’s testament to our great fans and the strength of the brand. We had to use all of our assets to re-engage our fans.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org