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Beer and Hockey

From AdWeek:

Anheuser-Busch said today it has signed a deal with the National Hockey League that enables Bud Light to remain the “Official beer of the NHL” through the 2010-11 season. Bud Light has held that distinction since 1998.

Simultaneous renewals with Anheuser-Busch and Labatt, which markets and distributes Bud Light in Canada, gives the brand category exclusivity and a brand presence in-game and at retail across North America. Financial terms were not disclosed, but analysts put the figure at $75 million.

Sheesh. 10 years and $75 million and I’ve still never had the urge to drink a Bud Light.

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: budweiser, marketing

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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