Kukla's Korner Hockey
by Paul on 12/29/10 at 02:47 PM ET
from Cam Cole of the Vancouver Sun,
It begins each fall with a trickle of e-mails from National Hockey League public relations - a notice here, an advisory there, a teleconference upcoming. The leaves haven’t even begun to turn and already the league is fuelling up the hype machine surrounding the Winter Classic.
By December 1, the volume of promotional material reaches flood proportions, as if the actual regular-season games taking place among teams who have not been designated this season’s chosen ones are merely bouts on the undercard, preliminaries to the main event.
The Winter Classic has been such a runaway success story that it has rendered the meaningless, charisma-free NHL all-star game even more vapid, completely burying it as an item of any significance on the league calendar.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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