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Bauer, Reebok-CCM On The Firing Line

from Rick Westhead of the Toronto Star,

Nike’s venerable hockey division, Bauer, is poised to be sold off to a non-sports company for the first time in the company’s long history….

As the Bauer auction winds to a close, speculation has percolated in recent weeks that rival sports apparel and equipment maker adidas may follow suit and put hockey division CCM on the block.

ReebokCCM has re-designed CCM’s logo, given the brand its own booth at a high-profile upcoming Las Vegas trade show, and signed hockey phenom John Tavares to an endorsement contract.

“adidas bought Reebok to enhance its pro-sports position in North America,” said Jim Rennie, who for years published a trade letter about the hockey industry. “Sadly, hockey is now a secondary pro sport in the U.S., and adidas has other priorities. Hockey doesn’t figure in its strategic vision. Hockey won’t help it catch up to Nike – hence they likely exit.”

more... And there are also rumours circulating that TPS Hockey, which has “offshored” almost everything of late, is going out of business…

Filed in: Hockey Equipment, | KK Hockey | Permalink
 

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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