Kukla's Korner Hockey
by Paul on 10/30/06 at 12:01 PM ET
The NHL has increased its emphasis on shared business practices among teams, tripling the staff of its club services division and upping the number of visits those staff members make to each team. The league’s club services department, renamed following the lockout in 2004-05, will act as a single source for collecting and sharing information on such things as ticket pricing, marketing initiatives and promotional efforts, all designed to increase team and league revenue. In the past, teams largely were left on their own to determine and maximize such areas. “Being in the league office, we have the benefit of a view of all 30 clubs,” said Susan Cohig, group vice president for club services and until recently the department’s only employee since the lockout. “Teams don’t have that. Hopefully, from that 30,000-foot view we can say, ‘X team has gone through the same thing. Let’s see how they addressed it and see if it can help you.’” Beyond increased travel and personnel, the league also has invested in technology. This week the NHL will announce a deal with StratBridge, a Cambridge, Mass.-based software company that will provide the league with its StratTix technology. Teams will be able to use the technology to identify, in real time, who customers are, where they’re sitting and if they’re part of a group or a promotion.
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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