Kukla's Korner Hockey
by Paul on 11/09/06 at 03:56 PM ET
COLD-fX, the Official Immune Enhancer of the NHL and NHLPA, is the Title Sponsor and 2K Sports, a leading publisher of current and next generation sports video games including NHL 2K7 featuring San Jose Sharks center Joe Thornton, is the Presenting Sponsor.
NHL legend and 16-time NHL All-Star Mark Messier will be the official spokesperson for
COLD-fX / NHL All-Star Fan Balloting, Presented by 2K Sports. Messier will promote the “CLICK TO VOTE” campaign, which will be featured across the NHL All-Star Fan Balloting print, radio,
on-line and wireless advertising platform.
Bell Canada will activate the NHL All-Star Fan Balloting program with exclusive NHL content and positioning on the main deck, enabling their customers to cast votes from Bell Canada cell phones. Voting instructions for wireless customers will be available on NHL.com. In addition, Bell Canada will promote NHL All-Star Fan Balloting in Canada on-line via Sympatico.MSN.ca, the official portal of the NHL in Canada.
In another NHL All-Star Fan Balloting first, NHL broadcast partners VERSUS (U.S.), CBC, RDS (Canada) and the North American Sports Network (NASN) will partner with the NHL to deliver a comprehensive and global on-air presence to All-Star Fan Balloting. Each broadcast partner will provide unique, in-game “CLICK TO VOTE” features, broadcast promos and on-line direct links to the NHL All-Star Fan Balloting section on NHL.com.
“NHL fans have always enjoyed voting for the NHL All-Star starting lineup. A completely digital platform now enables our fans all over the world to interactively engage in All-Star Fan Balloting at anytime,” said Ed Horne, President, NHL Enterprises.
The COLD-fX / NHL All-Star Fan Balloting, Presented by 2K Sports section on NHL.com will feature an interactive ballot, showcasing players with video clips, photos and virtual video game highlights created by 2K Sports. Residents of the United States and Canada who vote will be able to register for a chance to win a trip for two to the 2007 NHL All-Star Game. As part of the sweepstakes, sponsored by COLD-fX, Messier will meet the winner and a guest at the NHL All-Star Game.
NHL Member Clubs will activate local “CLICK TO VOTE” campaigns, supporting their balloted players.
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About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org