Kukla's Korner Hockey
by Paul on 11/15/07 at 05:37 PM ET
from John Ondrasik at Sports Illustrated,
Over a pre-game beer in the Grand Reserve Room at Staples Center, I recently had the chance to talk to Hall of Fame-bound and current L.A. Kings President of Business Operations Luc Robitaille….
John: I actually went to Game One of [last season’s] Stanley Cup Final and I sat next to Mr. Bettman. It was all I could do to restrain myself [laughs] about some of the marketing choices the NHL’s made in the last few years. What specifically do you think the NHL could really do for outreach?
Luc: The biggest thing is you gotta find a way for people to see the game. It doesn’t matter what channel it’s on, it’s how you market and promote it. You gotta tell people to go to a certain station, but I think we need to work harder at it. Look at the NFL. The NHL’s never really done a good job of marketing players. People on the inside say that hockey players are the nicest guys, but then nobody talks about them….
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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