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All About Rogers Communications First Year Of Twelve

from James Bradshaw and Christine Dobby of the Globe and Mail,

Ever since Rogers Communications Inc. sealed a deal to grab a near-monopoly on hockey broadcasting in Canada for 12 years, questions have lingered about whether it could squeeze enough value from the precious NHL rights to make its $5.2-billion gamble pay off.

Now, as the deal’s first season enters its final games, the company’s chief executive officer says it made money on the inaugural campaign, and expects a reasonable return over the life of the contract despite the hefty price tag.

“Categorically, we will make a 10-per-cent margin this year and the deal has been profitable for us,” CEO Guy Laurence said in a lengthy interview this week. “And given it’s our first year and we’ve learned a lot and all the rest of it, I don’t see why it won’t be profitable ongoing.”

Rogers’ expansion of the number of games on national television, as well as experimentation with new mobile platforms and camera angles, have driven its Sportsnet network to the best ratings in its 17-year history. And the number of Canadians who tuned in to a game on TV or online is up 2 per cent to 28.8 million.

But there is still much work to do to boost audiences and attract new hockey fans to the fold. 

continued

Filed in: NHL Media, Hockey Broadcasting, d, | KK Hockey | Permalink
  Tags: rogers

Comments

Alan's avatar

I’ll just leave this right here.

But in all seriousness, HNIC had a good formula. I’m not sure why Rogers felt they needed to mess with it, but they turned off enough fans to where it affected their expected profits.

Hope Rogers can turn it around. Not for their profitability, but because Canadians are stuck with them for the next 11 years.

Posted by Alan from Atlanta on 05/30/15 at 06:11 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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