With NHL players’ participation in the 2018 Winter Olympics uncertain, the World Cup can be a major international marketing venture and source of revenue for players and the league, who get nothing from the Olympics and face the prospect of paying for transportation and insurance at Pyeongchang, South Korea. The entire World Cup will be played at Toronto’s Air Canada Centre.
The setup is somewhat contrived, and players have been hurt. Dallas got a scare when forward Tyler Seguin injured his foot in an exhibition game, but it’s not considered serious. A few players declined to take part, and Ducks center Rickard Rakell of Sweden was replaced after he fell ill. But it’s the kind of elite competition players crave, and the North American “young guns” will get attention and international experience at a precocious age.
-Helene Elliott of the LA Times where you can read more on the World Cup.
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