Kukla's Korner Hockey
by Paul on 01/15/07 at 02:54 PM ET
via Sports Business Journal (paid sub.),
The NHL and its television network partners say ad sales are pacing ahead of last year, while ratings remain flat at best.
NBC claimed an impressive list of advertisers for its first game of the season over the weekend. It signed Heineken and Dodge as sponsors of the intermission reports. It also has deals with Anheuser-Busch, ADT and Verizon Wireless, which recently signed an NHL sponsorship deal.
“We are much more on the same page this year,” said the NHL’s deputy commissioner, Bill Daly. “We are doing everything jointly, coordinating what Versus and NBC are doing in the marketplace.”...
Media buyers say they are attracted to the NHL’s demos, which hit young, affluent suburbanites, but they balk at some of the rates being charged.
“We aren’t doing hockey yet,” one ad buyer said. “It’s still football season. We won’t concentrate on other sports until football season is over.”
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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