Kukla's Korner Hockey

Kukla's Korner Hockey

Ad Revenue Decreases For The Montreal Canadiens

09/11/2018 at 4:28pm EDT

from the CP at Sportsnet,

Advertising rates for Montreal Canadiens games have plummeted due to audience fallout after the Habs’ lacklustre performance last season, one media company says.

The RDS and TVA Sports channels — which fall under the umbrellas of BCE Inc. and Quebecor Media Inc., respectively — saw advertisers paying for a per-minute viewership assessed at about 200,000 for the 25-54 age demographic.

That’s down from last fall’s initial viewership estimate of about 295,000 and 275,000 for RDS and TVA Sports, respectively.

Omnicom Media Group said pricing for a 30-second ad placement this fall dropped to about $5,000 from roughly $7,000 last year as a result of the shift.

continued

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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