from the CP at Sportsnet,
Advertising rates for Montreal Canadiens games have plummeted due to audience fallout after the Habs’ lacklustre performance last season, one media company says.
The RDS and TVA Sports channels — which fall under the umbrellas of BCE Inc. and Quebecor Media Inc., respectively — saw advertisers paying for a per-minute viewership assessed at about 200,000 for the 25-54 age demographic.
That’s down from last fall’s initial viewership estimate of about 295,000 and 275,000 for RDS and TVA Sports, respectively.
Omnicom Media Group said pricing for a 30-second ad placement this fall dropped to about $5,000 from roughly $7,000 last year as a result of the shift.
Create an Account
In order to leave a comment, please create an account.