Kukla's Korner Hockey
NEW YORK (December 21, 2007) – The National Hockey League (NHL) is promoting the upcoming AMP Energy NHL Winter Classic outdoor game through print, TV and radio ads, as well as a viral video that is being distributed online.
The print ad, premiering Monday, Dec. 24 in Sports Illustrated, depicts a neighborhood outdoor pick-up game with the phrase “It’s a Great Day For Hockey,” written in large icy letters at the top. This ad also will run in the Pittsburgh Tribune-Review and Toronto Star the week of the game.
A new national TV spot promoting the upcoming game is currently running on NBC, CBC, VERSUS, TSN, HDNet, NHL Network, NHL.com and in NHL Club arenas. The spot begins with the definition “Cold: having little or no warmth,” positioned across the screen before cutting to a fast-paced version of “Auld Lang Syne” over game footage of the Buffalo Sabres and Pittsburgh Penguins. The spot ends with an image of a football field frosting over and becoming a hockey rink.
The NHL has also released a viral web video titled “Vapor”. Watch the video…
From Doug Mittler via Yahoo! Sports,
Does hockey translate to a Chinese audience? The New York Islanders want to find out.
The job of expanding the hockey vocabulary belongs to Alex Peng and Justin Chang, a pair of New York-based broadcasters who are calling Islander home games in Mandarin. They currently can be heard by flipping the SAP button on Fox Sports Net and the MSG Network in New York. The ultimate goal is to spread it to an untapped Asian market. [...]
Islanders owner Charles Wang, who was born in Shanghai, knows an untapped market when he sees it. The founder of Computer Associates has put a broadcasting structure in place as part of a long-range plan to sell hockey to a Chinese audience.
NHL Network, the first national network dedicated entirely to hockey, today announced it has secured the exclusive U.S. rights to the International Ice Hockey Federation World Junior Championship in Pardubice and Liberec, Czech Republic, Dec. 26, 2007 – Jan. 5, 2008. The upcoming tournament marks the first time the World Junior Championship will be telecast live on NHL Network in the United States.
NHL Network in the U.S. will televise live coverage of the entire medal round of the 2008 World Junior Championship, including both quarterfinal games, both semifinal contests, the bronze-medal game and the gold-medal game. All games will be televised in HD and will receive at least one primetime re-air on the network.
from John McGourty at NHL.com,
Costas said that while he hasn’t covered hockey recently, his job on the broadcast will be similar to the role he performs at the Kentucky Derby and golf tournaments.
“Other guys have more expertise in these sports than I do, not that I don’t enjoy them,” Costas said. “It’s my job to provide overview and set the scene. That’s how I’ll approach it here. I’m not going to analyze the game. I’ll present the concept. It really is an event.”
An event that has clearly captured the imagination of Costas.
“It’s unique,” Costas said. “I’m looking forward to it. I’m excited.”
The other three broadcasters and NBC Sports producer Sam Flood were in agreement that they’re really excited about the game, which could set a North American record for attendance at a hockey game.
NHL TV Ratings are up! Thanks to Ted Leonsis, you can view all the numbers…
from On Frozen Blog,
Leonsis emphasized that embracing new media is for the league merely an extension of the relationship its fans have already cultivated, passionately. “All of our fans are wired. They spend most of their time on broadband. They have their mobile devices.”
“People have underestimated the importance of search. They’ve underestimated the influence of Facebook. Facebook has a $15 billion valuation — more than every NHL and NBA team combined. What did they do? They brought a big audience of young Web-savvy customers. We have to look at our business in the same vein.”
So what’s ahead? For starters, the owner contends, increasing acceptance of bloggers and the blogosphere. Additionally, individual blogs that are likely to surpass The Hockey News in popularity and influence. Their quality, he said, “is better than the copy you see in the newspaper.” Then next up comes a very new age role for NHL players.
Paul’s post about the Red Wings’ continued inability to promote themselves to both a local and national audience stuck in my head all day long Monday. As I watched the Wings defeat the Capitals by the hair of their chinny chin chins, rolling over a team that outplayed them once again, I kept thinking the same thing…Why?
All I know is this: Mike Babcock said nothing remotely controversial during his conference call, but it still took almost three hours before the Red Wings approved a transcript of the conversation that usually takes 15-20 minutes to appear on the NHL’s media website.
Holiday greetings and wishes at my NHL.com blog today...
I sure would enjoy reading yours!!!
Is it just me, or is ESPN picking up their hockey coverage?
Boy, that music brings back some memories!
added 4:25pm, The ESPN video is beta, and I was getting a blank pop-up at times when viewing; therefore I moved it to the landing page…
Watch the NBC promo for the Winter Classic on January 1, 2008.
added 1:03pm, NBC Sports today announced that Bob Costas will host NBC’s broadcast coverage of the AMP Energy NHL Winter Classic between the Buffalo Sabres and Pittsburgh Penguins.
Costas has a history broadcasting hockey, serving as the play-by-play commentator for the Syracuse Blazers of the old Eastern Hockey League in 1973-74 and also occasionally filling in for the late, great Dan Kelly on KMOX’s St. Louis Blues radiocasts in the last 70s and early 80s.
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org