Kukla's Korner Hockey
via SportsBusiness Journal (paid sub.),
In one of its boldest moves yet to build corporate support around its television broadcasts, the NHL will test virtual advertising for the first time during the Stanley Cup playoff broadcasts on its national TV partners.
In another first, the league also will put postseason logos on the ice during the playoffs.
The virtual advertising plan, which still has to be approved by Commissioner Gary Bettman and team owners, is patterned after the same type of advertising behind home plate during televised baseball games.
Hockey’s version will superimpose ads on the glass above dasherboards that protect spectators. The ads, which will not be visible in the arena, will not affect camera angles or live TV shots.
Neither the league nor the networks have pitched the new inventory to ad buyers yet, but they plan to test the concept during this year’s postseason, which begins next week. If everything goes well, NBC, Versus and regional sports networks will use virtual ads for their telecasts next season.
from Chris Zelkovich of the Toronto Star,
When the first TV producer decided to place a hockey analyst between the benches a few years back, the idea looked like it might end up high on the pointless ideas list, just behind the infamous glowing puck….
But this idea, used to great advantage by TSN and NBC, is proving to be one of the best broadcasting innovations since the advent of the second camera.
It was on display during yesterday’s Pittsburgh-New York Rangers game on NBC, with Pierre McGuire stationed between the benches and providing viewers with the kind of insights that only someone in that position could get.
Throughout the game, McGuire told viewers how the coaches were rotating their lines and even what players were saying to each other. When New York coach Tom Renney chastised his players for passing too much and not shooting enough, McGuire passed that on, too.
And Dobber Hockey has setup a playoff hockey pool with some great prizes, including an autographed NHL jersey, another RBK jersey, and more. Check it out. (Speaking of Dobber, be sure to check out his weekly mailbag in The Hockey News, each Wednesday).
P.S. If anyone else is hosting or has suggestions for other NHL Playoff pools to join, please feel free to drop a note in the comments.
“Mr. Hockey,” Gordie Howe, will be the guest on today’s edition of NHL Hour hosted by National Hockey League Commissioner Gary Bettman on XM Satellite Radio.
The show is on from 4-5 p.m. ET today on XM (Channel 204) and NHL.com. NHL Hour is an interactive talk radio show that is hosted by a rotation of League executives, and co-hosted by XM sports host and former NHL player Bill Clement.
**Archived shows available for download via a podcast on NHL.com.
I am starting to get some sure-fire signals the playoffs are approaching.
Check out my blog at Hockey.com today to read all about it.
from Peter Maher at the Calgary Sun,
Needless to say, an ice-level site wouldn’t get high marks from this PBP guy, but a willingness to try it with an open mind isn’t out of the question. For a colour commentator, a spot between the team benches is great.
When TSN play-by-play guys Gord Miller and Chris Cuthbert are asked to take up such a location, you have to marvel at how they handle it.
Hockey PBP announcers need to have an overview of the game and see numbers of the players for identification. That’s not always as easy to detect at ice level.
For colour men, like TSN’s Pierre McGuire and Glenn Healy, the insights they provide from that location are priceless.
from Chris Zelkovich of the Toronto Star,
The movie is still in the development stages, with the younger Cherry’s script being massaged by award-winning writer Paul Quarrington. Once CBC gives it the green light, shooting is expected to start this summer with next spring’s Stanley Cup playoffs the target launch date.
Tim Cherry says the movie has been a long time in the works.
“I’ve been bugging Dad for years to do this,” he says. “I don’t know why he caved this time.”
from William Houston of the Globe and Mail,
...Hughson and Simpson were the first Hockey Night team to announce two NHL games in a day, and, perhaps, the first anywhere.
But single announcers have done it before. Unlike Hughson and Simpson, however, they found themselves in mad, hectic dashes to reach the second venue.
In the 1990s, Mike (Doc) Emrick called an afternoon Flyers game in Philadelphia for Fox Television, after which he planned to rush to a New Jersey Devils game at the Meadowlands that night. But time was tight, so a police escort was arranged to take him to a heliport 15 blocks from The Spectrum.
From the New York Times, a few words from the representative bloggers of all the NHL teams still fighting for their playoff lives:
Included in the west is my own overly-optimistic blurb on the Canucks. But I think my favorite of the bunch would have to be from the Edmonton Oilers blogger… gotta love that hockey hate…
Emails answered at my NHL.com blog today.
Still trying to find out who sent the last one listed there!
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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