Kukla's Korner Hockey
from Ken Campbell of the Hockey News,
The free lunch for NBC is over. That’s the message the NHL will give to the network when it begins negotiating a new national television contract to replace the one that expires after this season.
Since the lockout, the league has had a deal with NBC that essentially gave the network its NHL property for free. In a deal similar to the one that the Arena Football League had, NBC doesn’t pay the NHL any money, but guarantees that it will cover production costs. Any money made by the broadcasts first goes to covering those costs and if any profits are left over after that, 80 percent go to the league and 20 percent go to NBC.
But that arrangement for NBC is about to end, according to those who are familiar with the league’s television contract. With paying customers in the form of TSN and CBC in Canada and Versus in the United States, the league feels it has the leverage to begin charging a national broadcaster for its product.
continued plus other hockey notes…
from William Houston of the Globe and Mail,
Plenty of ideas were offered on how to improve the all-star format.
Reporter Scott Oake passed on a proposal by San Jose Sharks centre Joe Thornton, who suggested giving the players a cash incentive. Members of the winning team would not be required to pay into the National Hockey League Players’ Association escrow account.
“Then you’d see a game to rival any of the 82,” Oake said.
Don Cherry had his own ideas. Give NHL players the responsibility of selecting the all-stars rather than fans. That four Montreal Canadiens filled six of the Eastern Conference starting spots was hardly a realistic representation of the NHL’s best, he said.
more on the CBC coverage of the weekend in Montreal…
from Bob Hunter of the Columbus Dispatch,
The numbers (ratings) seem to say a couple of things: Local fans have noticed that this year’s team is better than last year’s squad, which competed hard but lacked the depth of talent to be in the race, and they’re increasingly interested in the good story lines (Benedict Foote), strong opponents (Calgary) and players worth watching (Washington’s Alex Ovechkin, whose Capitals drew a 2.35 rating).
If form holds true, the best ratings are going to come after the All-Star break. And if this team continues to trend upward, we might soon discover what a lot of people said nine years ago:
If the Blue Jackets ever have a good team, this is going to be one heck of a hockey market.
via Puck The Media,
We’ll this is unexpected. Check out this news from SBD via Sports Media Watch:
Rangers/Penguins, NBC’s first Sunday afternoon NHL telecast of the season, drew a 1.0/2 final rating, up 25% from a 0.8/2 for the comparable Bruins/Rangers game last year. Excluding the two Winter Classics, the 1.0 is the highest rating for a regular season NHL telecast on NBC since regional coverage drew a 1.2 in March 2007.
Last season, none of NBC’s post-Winter Classic NHL telecasts drew a 1.0 rating.
So far this season, NBC is averaging a 1.8 rating for two NHL telecasts, up 20% from a 1.5 through two games last year.
Good news for NBC, who will likely see another ratings jump from Detroit-Pittsburgh in a couple weeks, which will blow Rangers-Montreal from last year out of the water. The NHL keeps trending up on TV.
Sometime today, the SENShobo will arrive in Montreal and begin providing his coverage of all things All-Star.
This will be his first appearance as an official member of the media and I do hope he enjoys his time in Montreal and takes in the great hockey atmosphere Montreal will provide.
The Hockey Show tested fans (and players) at the All-Star Jamboree tent in Montreal to see if they could spell the names of current and former NHL All-Stars.
from William Houston of the Globe and Mail,
A few days ago, TSN hockey analyst Bob McKenzie called the NHL all-star weekend a “white elephant” in the sense that it’s dull, cumbersome and, as a spectacle, a liability more than an asset.
McKenzie might have tempered his comment if TSN were airing the all-star events, but he is right. The game is a pitiful representation of hockey, a no-contact snoozer that leaves real fans cold.
Hockey Night in Canada’s Ron MacLean has suggested replacing all-star weekend with an annual hockey festival with activities that perhaps wouldn’t even include an all-star game. Anything would be better than the existing format.
Sportscentre counts down the most creative to the downright best shootout goals from the first half of the season.
From Jennifer Leggio at ZD Net,
Over the last year or so, the NHL has been working diligently to roll out a three-phase digital media program to serve its estimated 20 million avid fans in North America — 13 million in the U.S. and 7 million in Canada. The primary objectives were to personalize content for avid fans, make that content more interactive, and create a more social presence on its NHL site and sub-sites.
“We know a few things about our fans that feed our strategy as a media business, but also support our investments in digital media,” [Michael] DiLorenzo said. “On average, about 50 percent of fans are displaced — meaning they live in a different geographic area than their favorite teams. Inherently they have an access constraint, whether it be missing the games on TV or not being able to buy their team-branded goods at a local sporting goods store.”
What DiLorenzo realized is that the combination of an access constraint and a technically sophisticated audience creates opportunity — for both the league and for the fans. Recognizing that the NHL has “modest” national television distribution (the league owns all of its TV rights) it has the ability to take video online in a way that other leagues cannot.
read on for a very detailed look at the NHL’s digital media initiatives
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at firstname.lastname@example.org