Kukla's Korner Hockey
from an email I just received,
Budweiser is launching a new campaign this Super Bowl Sunday. You may remember the response from last year’s Budweiser’ Flash Fans ad. Well, this year, Budweiser is back at it and we wanted to share a taste of what’s to come. A hint: the campaign features the newest piece of must-have hockey gear that will help Canadians celebrate hockey’s most exciting moments.
One video here and two below...
from Fitch Ratings,
Fitch believes the decision by the National Hockey League (NHL) and the NHL Players' Association to end the lockout and restart the season is positive for arenas and the sport. The tentative 10-year agreement (with an opt-out clause for both sides after eight years) must still be ratified by both sides. A 48-50 game season (usually 82 games per team) is expected to begin between Jan. 15-19 depending on when the new collective bargaining agreement is finalized. In total, the league missed approximately 500 games, including the NHL's Winter Classic and All-Star games.
While a potentially brand damaging full-season stoppage was averted, Fitch still has concerns related to possible harmful long-term effects to the NHL brand and fan support. NHL franchises have a solid dedicated arena fan base, as demonstrated by solid arena attendance after the 2004-2005 season work stoppage. However, fan attendance and corporate support for the 2013 season, as well as 2013-2014, could be materially different, given the combination of weak and uncertain national and regional economic conditions and various sport entertainment options.
from Roy MacGregor of the Globe and Mail,
Level5 is a 10-year-old company based in Toronto that has done “brand” analysis for such major enterprises as the NFL, NBA, 3M Co., Rogers Communications Inc., Canadian Tire Corp. Ltd., Second Cup Ltd., BCE Inc., Petro-Canada and many others.
Its expertise lies in in-depth interviews that determine the “emotional attachment” people have to various products.
In the case of the NHL and its players, the abiding feelings of the moment are betrayal at one end of the scale and utter lack of interest at the other. If you’re looking for warm and fuzzy, get out a microscope – or, better yet, switch to curling.
According to Level5 chief executive officer David Kincaid, the survey was conducted not for the benefit of the league but as a tool that might be sold to the multiple corporate sponsors of professional hockey, in order to show what they need to tap into with hockey fans if they hope to regain their former good standing.
It will not be easy.
“We found damage at levels we have not seen,” Kincaid says. “It’s quite alarming, really.
“If anyone thinks that the lockout can end and everyone will come back to Happy Valley, it ain’t going to happen.”
from John Brennan of NorthJersey.com,
Wrapping up our five-part series on the depositions of the czars whose sports leagues are suing New Jersey to try to prevent sports betting at the state’s casinos and racetracks, NHL Commissioner Gary Bettman had his turn on Nov. 19.
During a couple of hours of testimony, Bettman echoed similar themes to his colleagues’ depositions – gambling is the most pernicious scourge out there because it can create a perception of “fixed” games; no specific studies have been done on this because it is self-evident; the leagues would prefer that Nevada didn’t have sports betting, either, but they’ve come to terms with that.
Bettman, whose deposition was released Friday like the others, said the league generally is “connecting” effectively with its fans. Of course, due to the current lockout, “they might be a little cranky, and understandably so”:
Los Angeles-based attorney William Wegner, who questioned Bettman on behalf of the state, then interjected, “Especially in LA, because we finally won the [Stanley] Cup.”
“I’m sorry we haven’t been able to hoist the banner,” Bettman said, adding that he was there and “I didn’t get booed presenting the Stanley Cup.”
added 2:39pm, Watch Bettman present the Cup to Dustin Brown below...
from Bob Van Voris of Bloomberg,
A group of baseball and hockey fans can go forward with claims that the National Hockey League and Major League Baseball violate U.S. antitrust law in their control over television and Internet broadcast rights.
U.S. District Judge Shira Scheindlin in New York today denied the leagues’ request to dismiss the suits, filed by subscribers to broadcasts of hockey and baseball games. The group sued the leagues; individual clubs; regional TV sports networks; Comcast Corp. (CMCSA), the largest U.S. cable broadcaster; and DirecTV LLC (DTV), the largest U.S. satellite television provider.
The plaintiffs, seeking to represent other MLB and NHL viewers in a class-action suit, claim the practice of dividing live game broadcasts into exclusive territories, protected by local blackouts, is anti-competitive. They also targeted the sale of “out-of-market” packages only through the leagues.
Mike Ozanian and Kurt Badenhausen of Forbes discuss the financial value of NHL teams.
Watch below (autoplay is on)...
added 12:31pm, Found the story in case you would rather read than watch the video...
from Mike Ozanian of Forbes,
So why have the owners thus far cancelled 422 regular season games of the 2012-13 season, as well as the All Star Game, insisting on a new CBA that drastically reduces the amount of money (currently 57% of hockey-related revenue) that can be spent on player salaries?
The reason is because on the financial scoreboard, the league’s 30 teams have never been further apart.
Consider the two most recent team sales. In May, Tom Stillman acquired the St. Louis Blues, the team’s American Hockey League affiliate, the Peoria Rivermen, the lease to Scottrade Center, and a piece of the Peabody Opera House for just $130 million. One month later, the NHL approved the Ontario Teachers’ Pension Plan sale of its controlling interest in Maple Leaf Sports & Entertainment, which owns Toronto’s Maple Leafs (NHL) and Raptors (NBA), and the Air Canada Centre, for an enterprise value of $2.05 billion. We estimate the transaction placed a value of $1 billion on the Maple Leafs.
“If I was a company being courted by the NHL today, or if I was advising a company being courted, I would be concerned.” The current commissioner [Gary Bettman, commissioner since 1993] has three work stoppages under his belt.”
-Michael Neuman, managing partner for Scout Sports and Entertainment. More from Terry Lefton and Christopher Botta of SportsBusiness Journal.
from Ross Marowits of the CP at the National Post,
Molson Coors says the NHL lockout has forced the beer company into the penalty box by reducing beer sales across Canada for its marquee brands.
The Montreal and Denver-based brewer said the financial impact of the nearly two-month labour dispute is difficult to tabulate, but the company’s most important cold-weather driver of sales has disappeared.
“Whether it’s people not actually physically going to the venues and consuming there, consuming in venues around the outlet before that, or indeed having NHL sort of parties at home, all of those occasions have disappeared off the map and you just can’t replicate them,” CEO Peter Swinburn said in an interview Wednesday.
The impact is more pronounced in Canada than in the United States and has particularly hurt sales of Coors Light and Molson Canadian.
from Susan Krashinsky of the Globe and Mail,
Following months of speculation, and last week’s announcement that the NHL had cancelled the first two weeks of play, sponsors and advertisers are now anxiously drawing up contingency plans in case more – or eventually all – of the season is compromised, for the second time in less than a decade.
“The big impact for us is, we really have to plan our media strategy down two tracks – with hockey, and without hockey,” said Duncan Hannay, Bank of Nova Scotia’s senior vice-president and head of marketing in Canada.
He echoes the discussions happening right now among national corporate marketing partners of the league, such as his company, as well as individual team sponsors and other advertisers who have bought time against what they thought would be televised hockey games drawing bulk audiences.
As the season is scaled back, or possibly cancelled, sponsors get those investment dollars back, Mr. Hannay said, but they also lose the valuable connection to the league that a functional NHL provides.
via Christopher Botta of SportsBusiness Journal (paid subscription),
NHL Commissioner Gary Bettman received almost $8 million in salary and benefits during the fiscal year ending June 30, 2011, according to the league’s most recent tax filing, up from a total compensation of $7.5 million the previous year.
added 9:50am, SBJ opened the link to all so you can continue reading if you desire…
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
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