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Marketing The NHL

from the Vancouver Province,

Still, the NHL’s clumsy handling of one of its greatest assets registers with Reitman. In Crosby, the NHL has a young, media-genic superstar with immense crossover appeal. In Alexander Ovechkin, the league has a similar talent and the perfect foil for Crosby.
So how do you market these two dazzling stars? How do you maximize their presence around the league?
“Crosby and Ovechkin are hockey’s Bird and Magic,” Reitman said. “But it’s even better than that. It’s North America versus Europe. It’s Rocky IV [the Ivan Drago one].
“It’s what works in the NBA. It’s heroes and villains. It’s story-telling.”


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Recalling Junior Days

from the National Post,

It is the Calgary Flames’ longest trip of the winter.
It is also presently snowed under in Denver.
“Oh, I’ve got a story,” says defenceman Robyn Regehr, overhearing one tale of road woe and anxious to contribute another.
Regehr isn’t alone.
Every player in that dressing room, every coach on that bench, every broadcaster in that booth, has a story that can punch a hole in the Flames’ current cruise, a story that can punch a hole in the hardship of most National Hockey League journeys.


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Could Balsillie Still Buy The Pens

from the Globe and Mail,

Wednesday, Balsillie said he was prepared to make another bid for the team.
“All it takes is three motivated parties and a five-minute phone call to get this deal back on track,” he said in a e-mail referring to himself, the NHL and the Penguins’ current owners. “We’ve fully studied the situation, and are prepared to complete the purchase and immediately commence good faith ‘Plan B’ negotiations with the government officials to keep the team in Pittsburgh.”
It’s not clear whether the owners would welcome Balsillie back. On Monday, Lemieux said he was “shocked and offended” by Balsillie’s withdrawal and threatened to withhold his $10-million deposit.

read on

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Murphy Gives Advice

from the Toronto Sun,

Larry Murphy yesterday offered up some advice for 6-foot-7 scapegoat Hal Gill, the newest whipping boy of the Leafs Nation.
Should Gill invest in some earplugs, perhaps?
“Nah. I would just tell him not to let (the jeers) be a distraction,” Murphy, now an NHL broadcaster, said during a phone interview from Detroit last night.
Murphy is sympathetic to the plight of Gill, who was booed whenever he touched the puck by the fans in the final two periods of the Maple Leafs’ 7-3 loss to the Florida Panthers Tuesday at the Air Canada Centre.
After all, Murphy knows all too well what it is like to absorb the wrath of the fickle Leafs supporters


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All About Moving

Scott Burnside of ESPN suggests a few teams should move before the Penguins.  Washington, Florida and Nashville made his list.
Find out why... and read about previous team moves, some good and some bad.

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A Few Marketing Ideas

Canucks and Beyond has a few suggestions to the NHL marketing folks. image

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Iginla Talks

Jarome Iginla took part in a NHL tele-conference today.

Q. Collie Campbell talked about the need to start looking at bigger nets again as a serious issue because scoring has gone down a bit. Since you’re on the NHL’s Competition Committee, how do you feel about the idea of bigger n ets, whether you feel like we need that?
JAROME IGINLA: Well, I mean, it definitely was talked about. I think we do want scoring to be up. It’s not where it was at all in the ‘80s, from what I understand. I don’t know. It’s hard. I think a lot of people want that to be a last resort because it changes records and things. I guess when you look at other sports, they have made big changes over the years. You get used to them and stuff. But one good thing, when I did see the nets, they did show us the nets, and they don’t look any different when they originally brought them out. They do look the same. But I still as a player and a fan, I would hope that we can find other ways first, which they said they’re trying to do. Hopefully there are some other things you can adjust in the game without changing the nets. That’s my opinion. They definitely were talked about.

Continue Reading »

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KK- Whoa- Where Did Everyone Go?

You would think people were preparing for a Holiday or something.
About noon today, KK stats took a downward turn which I imagine will continue right thru the new year.
KK posting will not be as intense for the next week or so but it will continue during most of that time period.

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Think Vegas Baby

Chris Young at his JABS blog, thinks $$$,

If I’m betting right now on a Penguins’ final destination against pro sports’ tendency to expand, I’m making Vegas an even-money proposition.
It’s a hunch, but let’s look at Las Vegas:


added 1:43pm, Eric Duhatschek of the Globe and Mail,

Once — and if - those possibilities are exhausted, the NHL isn’t going to stand in the way of a move to Kansas City or Houston or Las Vegas. Still, even the hint of a possible move to Canada, which is what the RIM-Jim Balsillie bid represented, was enough to send a shudder through the league’s marketing department


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Rory #2

from the CP via the Toronto Star,

Rory Fitzpatrick is on the verge of becoming an NHL all-star.
Fitzpatrick, a journeyman defenceman with the Vancouver Canucks, is second in voting among Western Conference blue-liners in results released Wednesday by the league. Fitzpatrick has 428,832 votes, trailing only Anaheim Ducks defenceman Scott Niedermayer (447,502).
Should Fitzpatrick remain in the top two by the time voting ends Jan. 2, he will earn a spot in the all-star game as a write-in candidate with just nine goals and 18 assists in 229 career NHL games.


You can see the voting results in the KKF.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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