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NBC Will Promo NHL During NFL Game

via Sports Business Daily, (paid sub.),

NBC will debut new promos for the NHL, one of its lowest-rated sports properties, during the Eagles-Cowboys game on Christmas evening, which is likely to draw one of the network’s largest audiences of the NFL season. Anticipating a strong rating for the key rivalry game, NBC will introduce viewers to the “Game of the Week” concept and try to alter NHL fans’ traditional home team affinity into more of a national interest in the sport. Around 60% of the country will get the Penguins-Flyers game when NBC’s schedule starts January 13, so Penguins C Sidney Crosby will get a promotional push.

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Hockey Attracts Women

from the Des Moines Register,

Alter that stereotypical image of hockey fans as beer-guzzling, mullet-sporting males and make room for moms, sisters and daughters.
In fact, 41 percent of fans ages 12 and older who attended NHL games were female, according to the league and spring 2005 figures from Simmons Market Research. That figure exceeded those of the other “big four” professional sports leagues in the United States - Major League Baseball, the NBA and NFL.
“It was a surprising fact some years ago, but the American Hockey League and National Hockey League all know that women are really attracted to the sport,” said John Pettit, Iowa Stars president, who also held top management positions at Detroit’s Joe Louis Arena and with the AHL’s Hartford franchise. “The surprising thing is they’ll often come kicking and screaming with their husbands. But after that, they’ll be bringing the husbands kicking and screaming.”

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Gift Giving Mood

from Sam MacCaig at the Hockey News,

So if you’re heading out for some last-minute shopping, here’s what to pick up for the NHL team on your list:
Los Angeles: If only the Kings could somehow ship Jimmy Carson and $15 million to Pittsburgh in exchange for Sidney Crosby…
Minnesota: The keys to Dominik Hasek’s house, so someone can sneak in and steal that new and improved groin muscle…and give it to Marian Gaborik.
St. Louis: Amnesia.

check out the gifts for every NHL team…

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Marketing The NHL

from the Vancouver Province,

Still, the NHL’s clumsy handling of one of its greatest assets registers with Reitman. In Crosby, the NHL has a young, media-genic superstar with immense crossover appeal. In Alexander Ovechkin, the league has a similar talent and the perfect foil for Crosby.
So how do you market these two dazzling stars? How do you maximize their presence around the league?
“Crosby and Ovechkin are hockey’s Bird and Magic,” Reitman said. “But it’s even better than that. It’s North America versus Europe. It’s Rocky IV [the Ivan Drago one].
“It’s what works in the NBA. It’s heroes and villains. It’s story-telling.”

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Recalling Junior Days

from the National Post,

It is the Calgary Flames’ longest trip of the winter.
It is also presently snowed under in Denver.
“Oh, I’ve got a story,” says defenceman Robyn Regehr, overhearing one tale of road woe and anxious to contribute another.
Regehr isn’t alone.
Every player in that dressing room, every coach on that bench, every broadcaster in that booth, has a story that can punch a hole in the Flames’ current cruise, a story that can punch a hole in the hardship of most National Hockey League journeys.

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Could Balsillie Still Buy The Pens

from the Globe and Mail,

Wednesday, Balsillie said he was prepared to make another bid for the team.
“All it takes is three motivated parties and a five-minute phone call to get this deal back on track,” he said in a e-mail referring to himself, the NHL and the Penguins’ current owners. “We’ve fully studied the situation, and are prepared to complete the purchase and immediately commence good faith ‘Plan B’ negotiations with the government officials to keep the team in Pittsburgh.”
It’s not clear whether the owners would welcome Balsillie back. On Monday, Lemieux said he was “shocked and offended” by Balsillie’s withdrawal and threatened to withhold his $10-million deposit.

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Murphy Gives Advice

from the Toronto Sun,

Larry Murphy yesterday offered up some advice for 6-foot-7 scapegoat Hal Gill, the newest whipping boy of the Leafs Nation.
Should Gill invest in some earplugs, perhaps?
“Nah. I would just tell him not to let (the jeers) be a distraction,” Murphy, now an NHL broadcaster, said during a phone interview from Detroit last night.
Murphy is sympathetic to the plight of Gill, who was booed whenever he touched the puck by the fans in the final two periods of the Maple Leafs’ 7-3 loss to the Florida Panthers Tuesday at the Air Canada Centre.
After all, Murphy knows all too well what it is like to absorb the wrath of the fickle Leafs supporters

continued

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All About Moving

Scott Burnside of ESPN suggests a few teams should move before the Penguins.  Washington, Florida and Nashville made his list.
Find out why... and read about previous team moves, some good and some bad.

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A Few Marketing Ideas

Canucks and Beyond has a few suggestions to the NHL marketing folks. image

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Iginla Talks

Jarome Iginla took part in a NHL tele-conference today.

Q. Collie Campbell talked about the need to start looking at bigger nets again as a serious issue because scoring has gone down a bit. Since you’re on the NHL’s Competition Committee, how do you feel about the idea of bigger n ets, whether you feel like we need that?
JAROME IGINLA: Well, I mean, it definitely was talked about. I think we do want scoring to be up. It’s not where it was at all in the ‘80s, from what I understand. I don’t know. It’s hard. I think a lot of people want that to be a last resort because it changes records and things. I guess when you look at other sports, they have made big changes over the years. You get used to them and stuff. But one good thing, when I did see the nets, they did show us the nets, and they don’t look any different when they originally brought them out. They do look the same. But I still as a player and a fan, I would hope that we can find other ways first, which they said they’re trying to do. Hopefully there are some other things you can adjust in the game without changing the nets. That’s my opinion. They definitely were talked about.

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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