by Patrick Hoffman on 06/22/09 at 03:02 PM ET
From Terry Lifton at Street & Smith’s Sports Business Journal:
The mantra at MSG is “change.”
Change, as in NBA veteran Scott O’Neil, who was named president of MSG Sports last July. That was followed by hiring a phalanx of new sales and marketing executives to help sell a building renovation that started at $500 million but now is at the “we won’t discuss price right now” phase.
Change, as in more and bigger sponsor inventory, with plans for a new entrance, clubs, and skyways across the top of the renovation, which is scheduled for completion in time for the 2012-13 NBA and NHL seasons.
Change, as in new suites, so luxurious that at the high-end, the choice of amenities includes a fireplace or a waterfall. Prices for the super-premium, event-level suites also aren’t being discussed publicly, though we are hearing they are in excess of a million dollars each.
Forthcoming amenities aside, the spin at a recent MSG sponsor summit was an altogether “new” Garden, one willing to work more closely than ever with its corporate partners. “We need to be better at asking questions and you need to be better at giving us feedback,” O’Neil told a crowd of around 80 sponsor and agency representatives.
Click here for more. Let’s see if they can make good on their word.
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Patrick has a tremendous passion for hockey. Besides covering the Rangers and the NHL for Kukla's Korner, you can also find Patrick's work over at Sportsnet.ca, The Red Light District Hockey Blog, NHL Home Ice, and Liam Maguire's Ultimate Hockey web site.
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