Canucks and Beyond
Entries with the tag: ratings
Friday’s Game 5 delivered a new ratings record for CBC’S Hockey Night in Canada, with an average audience of 6.1 million Canadians tuning in. That’s the most-watched NHL broadcast in CBC history* – edging out the 5.6 million that watched earlier in this same series.
The game, which saw Vancouver defeat Boston 1-0 to take a 3-2 series lead, reached a total of just over 14 million different Canadians, and peaked at 10:53 pm ET when 8.9 million viewers tuned in to see the dramatic ending.
(Source: BBM Canada, Total Canada, Preliminary Overnights, Ind.2+, 2011)
* Based on metered television audience data only
Let’s go back a few days, to Sunday, when Bruce Dowbiggin wrote the following at the Globe & Mail:
The Stanley Cup final matchup last year was the best thing to happen to the NHL in the United States since Wayne Gretzky dried his tears on the pier at Santa Monica, Calif., in 1988. The meeting of the Chicago Blackhawks and Philadelphia Flyers, the third- and fourth-biggest media markets in the States, produced substantial ratings…[...].
The Boston Bruins and Vancouver Canucks pairing in 2011, by contrast, has been compared by some to the Fox TV glowing puck as a broadcasting non-starter. Ratings from the local Vancouver market don’t count in the U.S. Nielsen ratings. To Americans, Vancouver might as well be Vladivostok at this time of year. The Sedin twins, likely to win back-to-back Hart Trophies, rival the GOP presidential field on the invisibility factor. Boston is dropping as a major U.S. market.
But in reality, an entirely different picture emerges, as ratings from “Vladivostok” give NBC a whopping 14% increase over last year, and are, in fact, the highest game 1 ratings in 12 years.