Canucks and Beyond
Entries with the tag: consumers
Yesterday, Cam Cole at the Vancouver Sun wrote an article on the potential impact that the economy may have on the NHL. In the course of his writing, he happened to speak to Chris Zimmerman, President of the Vancouver Canucks, who had this to say:
“Ticket prices, whether for us or for a U.S. club, are generally a function of demand.[...] We have no illusions that we are immune to the impact [of a recession]. We are a discretionary entertainment value, and ... we recognize that we have to hunker down and work that much harder to justify people spending their discretionary dollars with us…”
Zimmerman understands his job better than most, I think. Rather than simply relying on the fact that he helms the hottest ticket in town, he also knows that the real trick is making it stay that way.