Kukla's Korner

Canucks and Beyond

Entries with the tag: blimps

NHL Blimps and Other Advertising Adventures

I’ve been thinking a lot about the NHL’s advertising power since the playoffs, having experienced first-hand the domino effect of Vancouver’s massive marketing machine.  And not even just their marketing, but the trickle-down effect of having so many people willing to market your brand for you. Aside from the thousands of jerseys everywhere, there’s also everything from the Canucks Drink Special of the Day at every yuppie bar, to the street musicians doing their own turn at Canucks anthems.  And a thousand things in between.  So many people taking their little—or massive—cut of the action.

imageAs someone who doesn’t get to attend games very often, I remember the first time I saw an arena blimp advertisement: that giant aluminum-wrapped phallus that is the Chipotle Blimp.  At the time I’ll confess to having no idea what the hell a “chipotle” even was, and my imagination ran amok with the idea that someone had decided that floating this giant, hot-air-filled, mid-life crisis was a good idea inside a hockey arena.  (Although it is kind of awesome.)

It was also the first time I’d seriously considered the extents to which marketing in sports arenas could go to. A blimp is pretty conventional, but the landscape of other revenue-generating surfaces seems virtually endless.

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Filed in: business of hockey, | Canucks and Beyond | Permalink
  Tags: advertising, blimps, gary+bettman, marketing

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