Canucks and Beyond
Shopping in the NHL
by Alanah McGinley on 08/30/07 at 03:28 PM ET
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With the new Vancouver Canucks jerseys unveiled yesterday, it’s clear to me that I won’t be buying a new Canucks sweater anytime soon. But I recently purchased a vintage-style Luongo jersey, so I’m all set for hockey clothing at the moment anyway.
However, that doesn’t mean I don’t want to lavish some of my hard-earned cash on other hockey toys, so I decided to check out the NHL Shop website today and browsed the merchandise. I finally settled on 8 products that are probably under-appreciated by the fans of Vancouver, Colorado, Detroit, Minnesota, NY Rangers, NY Islanders, Nashville and Toronto. It occurred to me that they were just being marketed all wrong, so I made a few minor changes to their promotion.
note: as will become immediately clear, I have no future in the advertising world.
New York Islanders Beer Glass

Colorado Avalanche Piggy Bank

Minnesota Wild Clock

Nashville Predators Letter Opener

Detroit Red Wings Cookie Jar

Toronto Maple Leafs Wooden Chest

Vancouver Canucks Floor Sign

New York Rangers Leash & Collar Set

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About Canucks and Beyond
Alanah McGinley has been blogging hockey since 2003 (with a notable gap in time through 2010, kicking it with new baby Lucy while living knee-deep in chaos while reading "parenting for complete idiots" during every spare minute) sharing opinions, rants and not-so-deep thoughts with anyone who will listen.
In addition to writing Canucks & Beyond and helping manage Kukla's Korner, Alanah was one of the founders and co-hosts of The Crazy Canucks Podcast. She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
So that's me. Who the hell are you? ![]()
Email: am@kuklaskorner.com
Alanah's Twitter: [@alanah1]