Kukla's Korner

Canucks and Beyond

Redesigning Jerseys—Almost Always a Bad Idea

imageHockey Canada was excited today to unveil their new Team Canada jerseys to be worn in all upcoming international competitions, including this year’s World Championships and the 2010 Olympic Winter Games.

Everyone should be nervous when they mess with jersey designs. (As any Canucks fan can tell you, it’s been known to go horribly wrong rather often.)  So I was pleasantly surprised to see the officially-issued photos of the new style.  Looks almost the same as it was before, really. No complaints here.

But then I saw them being ‘modeled’ on Team Canada members Patrick Sharp and Gillian Apps at the press conference…


Not great, not terrible… but don’t they look ‘wrong’ somehow, like they’re made out of paper?

They call it “retro-futuristic”— whateverthehellthatis. Personally, I suspect that’s just code for “lets-increase-our-jersey sales.”

Update 12:33pm PT: Some big name roster updates for Team Canada’s entry into the World Championships.

*photos from TSN and Hockey Canada
*Jerseys are already for sale at IceJerseys.com (There shall be no delays in separating you from your money!) 

Filed in: | Canucks and Beyond | Permalink
  Tags: gillian+apps, jerseys, patrick+sharp, team+canada


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About Canucks and Beyond

Alanah McGinley has been blogging hockey since 2003 (with a notable gap in time through 2010, kicking it with new baby Lucy while living knee-deep in chaos while reading "parenting for complete idiots" during every spare minute) sharing opinions, rants and not-so-deep thoughts with anyone who will listen.

In addition to writing Canucks & Beyond and helping manage Kukla's Korner, Alanah was one of the founders and co-hosts of The Crazy Canucks Podcast. She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.

So that's me. Who the hell are you? smile

Email: am@kuklaskorner.com

Alanah's Twitter: [@alanah1]