Canucks and Beyond
by Alanah McGinley on 08/08/11 at 05:43 PM ET
Anatomy of a press release.
First, we have the “look who’s using our product!” video. Just to bring you all up to speed, here’s a news broadcast demonstrating this thing (the HTH Clapper), showing footage from Sioux Falls Stampede Hockey:
But it’s the press release that’s following this video clip around that has got to be the most unintentionally-tragic thing I’ve read in ages:
Today’s “smart-phone fan” that grew up playing inside with graphic infused games that pounded on the visual and auditory senses like nothing before, and that is now constantly checking and updating Twitter/Facebook while playing ‘Angry Birds’, is the HTH Clapper demographic.
These smart-phone fans are used to constant stimulation, instant gratification, and continuously using their
During a live sporting event, HTH Clappers allow fans to ‘continuously use their hands’. Hitting the “Palm Pounders” is cathartic on frustrating plays and absolutely exhilarating on great plays. It provides ‘instant gratification’ throughout the game and gives a feeling that their clapping
to their team winning!
When fans put them on, even the most laid back stoic fan becomes a
You really can’t help becoming more engaged!
Or maybe they meant “enraged”?
(And just so we’re clear: all the emphasis (italics, underlining) is theirs. I actually spared you the 40px font.)
But that’s not all. The release also came with “art”. And just in case you weren’t quite getting the message about the “Angry Birds” generation and their need for “stimulation” and “instant gratfication”, the HTH company would like to hammer it home a little further:
I started out this post by calling this whole thing unintentionally-tragic, but maybe not. Maybe it’s intentional comedy…. like perhaps I’ve just willingly wandered into an old episode of PUNK’D?
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About Canucks and Beyond
Alanah McGinley has been blogging hockey since 2003 (with a notable gap in time through 2010, kicking it with new baby Lucy while living knee-deep in chaos while reading "parenting for complete idiots" during every spare minute) sharing opinions, rants and not-so-deep thoughts with anyone who will listen.
In addition to writing Canucks & Beyond and helping manage Kukla's Korner, Alanah was one of the founders and co-hosts of The Crazy Canucks Podcast. She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.
So that's me. Who the hell are you?
Alanah's Twitter: [@alanah1]