Kukla's Korner

Canucks and Beyond

Canucks Know a Flop When They See It

According to the Vancouver Sun, “flops” are a big business, and not just at GM Place.  Flip Flop Shops are set to open a dozen stores in BC in the next 5 years, and guess who wants in on it…

At least two well-known Vancouver business executives have invested in the Flip Flop Shops concept, including Vancouver Canucks president Chris Zimmerman [...].

“I like the simplicity of the concept,” Zimmerman said in an interview. “The product has a very universal appeal and I think there’s a real void in the market for people to go to one place and find the latest styles and brands.”

Such a major market void (*cough*) Zimmerman is likely investing somewhere in the $200,000+ range for at least one store.  A store that sells nothing but plastic summer shoes.

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As a former wonderboy of Nike I suppose the Canucks president knows his footwear.  So, far be it from me to wonder how he markets these things in freakin’ January in Vancouver. 

In fact, I won’t be surprised if it involves the team wearing them around the locker room mid-winter,  casually flashing them for the cameras.  And if the Buffalo Sabres can have their own flip flops, why not the Canucks?

But here’s what scares me…

I can’t be the only person who finds the prospect of seeing Roberto Luongo’s feet plastered on a giant billboard to be a disturbing one.

Filed in: vancouver canucks, | Canucks and Beyond | Permalink
  Tags: chris+zimmerman, marketing

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About Canucks and Beyond

Alanah McGinley has been blogging hockey since 2003 (with a notable gap in time through 2010, kicking it with new baby Lucy while living knee-deep in chaos while reading "parenting for complete idiots" during every spare minute) sharing opinions, rants and not-so-deep thoughts with anyone who will listen.

In addition to writing Canucks & Beyond and helping manage Kukla's Korner, Alanah was one of the founders and co-hosts of The Crazy Canucks Podcast. She has contributed pieces to FoxSports.com and the New York Times Slapshot blog, as well as other stray destinations in cyberspace.

So that's me. Who the hell are you? smile

Email: am@kuklaskorner.com

Alanah's Twitter: [@alanah1]