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Abel to Yzerman

More Marketing Genius

Fire on Ice brother.  Fire on Ice.  The Wings, in their never-ending quest to keep their fans informed and happy, have unveiled next year’s marketing slogan.  If you haven’t seen it, here’s the image to accompany it.


Like it?  Great.  You’ve got the banners, the Winged Wheel in a position of strength amongst the logos of some other squads who will fall far short of Detroit’s ‘08 Cup coronation and an action verb…“igniting.”  Powerful stuff.

But hey…take a closer look.  What are all those little boxes beneath the banners?


Empty seats.  How appropriate.

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About Abel to Yzerman

Welcome to Abel to Yzerman, a Red Wing blog since 1977.  No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y.  Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation.  There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature.  Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome: wphoulihan@gmail.com