Abel to Yzerman
by IwoCPO on 07/16/07 at 09:35 AM ET
“Fire On Ice”, the slick marketing tool and logo design for the Wings’ ‘07-‘08 season, has elicited quite the response from A2Y readers since we posted it here yesterday. Featuring a pinkish hue, empty JLA seats and all the indicators of a power point presentation designed 6 minutes before the meeting starts, it would appear that—once again—the Wing communications/advertising romper room has failed.
But we’re all about presenting solutions when we see problems. Evidence? This.
Problem: “Fire On Ice” is a low-rent, hastily designed, dumpster diving bad idea of a device that won’t grab any new fans and could likely drive many of us away.
Solution: A contest.
Remember: Wit wins in every situation. Sarcasm is encouraged and denigration of other teams and fan bases is certainly well within the boundaries of our definitions of good taste.
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About Abel to Yzerman
Welcome to Abel to Yzerman, a Red Wing blog since 1977. No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y. Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation. There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature. Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome: email@example.com