Abel to Yzerman
“Fire On Ice”, the slick marketing tool and logo design for the Wings’ ‘07-‘08 season, has elicited quite the response from A2Y readers since we posted it here yesterday. Featuring a pinkish hue, empty JLA seats and all the indicators of a power point presentation designed 6 minutes before the meeting starts, it would appear that—once again—the Wing communications/advertising romper room has failed.
But we’re all about presenting solutions when we see problems. Evidence? This.
Problem: “Fire On Ice” is a low-rent, hastily designed, dumpster diving bad idea of a device that won’t grab any new fans and could likely drive many of us away.
Solution: A contest.
Remember: Wit wins in every situation. Sarcasm is encouraged and denigration of other teams and fan bases is certainly well within the boundaries of our definitions of good taste.
Fire on Ice brother. Fire on Ice. The Wings, in their never-ending quest to keep their fans informed and happy, have unveiled next year’s marketing slogan. If you haven’t seen it, here’s the image to accompany it.
Like it? Great. You’ve got the banners, the Winged Wheel in a position of strength amongst the logos of some other squads who will fall far short of Detroit’s ‘08 Cup coronation and an action verb…“igniting.” Powerful stuff.
But hey…take a closer look. What are all those little boxes beneath the banners?
As you may know, Draper has ventured into the hockey ownership/management arena. He’s entered into a partnership with the Flint Generals and seems to be setting himself up to stay in the game after his retirement in 2020.
“I had an opportunity to get involved in the business end of hockey, learn how things run, and I’m interested in that. The game has been so good to me. It’s something I’ve done my whole life. When I’m finished playing, just because my career comes to an end doesn’t mean I’m done with hockey.”
Within minutes of the story hitting the wires, George Malik posted an article from the Russian daily Sport Express that claimed a Sergei Fedorov return to Hockeytown is an idea brewing in both camps. Frigging George. The guy’s a bloodhound. That was back on July 12th. If you haven’t seen it, head over there and read it. When you’re done, get back here because there’s another article from that same edition I want you to see.
How about that Dive fans? A little French in the post title for you. Like that don’t you?
So last year, when the summer got long and the heat was so oppressive that we begged Ken Holland (we? I meant “I”) to sign Gerber, Carter and Peca; we started a little diddy here that we like to call the Michigan Sports Blog of the Week. Unfortunately, I initiated that endeavor just before I fell off the face of the earth and eventually re-surfaced under the flag of the The Emperor.
But we’re bringing it back with a vengeance brother. And this week we re-introduce that feature with Mack Avenue Tigers.
I’ve made a command decision. The Wings’ skate-on song for the ‘07-‘08 season should be the tune that comes in at #7 on the IwoCPO top fifty. Deep Purple’s “Knockin’ At Your Back Door”. It’s got all the necessary ingredients: the haunting violins at the beginning, the wholesome family lyrics that speak of unrivaled linguistic abilities and an intro that could easily work even the most comfortable JLA crowd into a frothing frenzy.
So, yeah, that’s what I’m thinking about. And when my mind strays that far you know (a) that alcohol’s involved, even at 0740 on a Saturday morning or (2) a post could very well follow that is all over the map: hockey, culture, Lord of the Rings references (That’s sarcasm. There will be no LOTR references. For those of you who are Ring fans, you have my apologies for [a] getting your hopes up and  well, I guess for being Ring fans in the first place).
Nice little piece from the AP’s Larry Lage. Not sure if The Emperor’s run this yet. If not, have a look.
Vladimir Konstantinov shuffles his feet slowly with the help of a walking frame.
It’s a bittersweet accomplishment for the former Detroit defenseman, who almost lost his life in a limousine crash a decade go.
“It’s hard to explain how it feels when you see Vladdy now,” former Red Wings captain Steve Yzerman said Wednesday, the 10-year anniversary of the accident. “He is alive, first of all. But we all know what kind of athlete and personality he was.”
Our boy (and DD Captain) Ansar Khan(!) likes to stick his fist in the hornets’ nest from time to time. He typically picks and chooses his spots, waiting for a lull in conversation…then he’ll throw a nugget out there just to see if anyone’s reading. Today, he’s mentioned an item being lightheartedly discussed on a few blogs and message boards, one that—on the surface—doesn’t make much economic sense but would be interesting to consider: the return of Sergei Fedorov.
We’ll get to that. Have patience.
Udpated 0315: added Pete’s analysis of the Drake deal, as seen over at Yzerman is God.
Seinfeld reference. Sorry. I deliberately held off on this post because I had a hunch Dave from Gorilla Crouch would make the wait worthwhile. He didn’t disappoint, and he’s hating the move.
Whatever mystical presence Dallas Drake brings with his physical/gritty play, it sure doesn’t seem to do much as far as helping his team kill penalties, draw penalties, or just outscore their opponent. And I haven’t even really touched on the fact he’s one of the biggest cheapshot hitters in the league. That doesn’t concern me if you can actually bring something else to the table. Right now I highly doubt Drake can.
Dave makes a concrete argument, several actually, as to why this shouldn’t have happened. He’s eloquent, on the money and well-researched. All fine qualities I admire, but rarely replicate.
In other words, I disagree. I think the 550k was a steal for what Drake could bring this team. I think the role he could play is one of leadership and violence. And I think Ken Holland has an idea of what he’s doing. It almost reminds me of last August when Hasek was signed. On the surface, it appeared a desperation move. But we know it turned out better than any of us expected. Holland seems to have a plan, and I’m going to go with it for now. He’s earned the benefit of the doubt.
Stan Fischler, writing for the New England Hockey Journal, offers a few Wing-related observations in his latest column for one of the twenty three publications he seems to be affiliated with.
On The Captain
Any doubts that Steve Yzerman was serious about his front-office role were dispelled when he was a featured member of the Detroit Red Wings’ high command at the owners’ last conference in Manhattan.
Speaking of…I wouldn’t be surprised if there wasn’t more than a little Yzer-influence on today’s Drake signing.
About Abel to Yzerman
Welcome to Abel to Yzerman, a Red Wing blog since 1977. No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y. Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation. There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature. Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome: firstname.lastname@example.org