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New Initiatives For Fans Of The Detroit Red Wings

DETROIT - The Detroit Red Wings today introduced several new initiatives for the 2018-19 season that celebrate the incredible fans and unmatched passion of Hockeytown. The organization also unveiled a refreshed Hockeytown logo in a design inspired by the iconic Red Wings' jersey that has united fans for generations.

"What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city," said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. "We're excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community."

Several new and exciting initiatives will be introduced for the upcoming Red Wings season:

  • Little Caesars Arena Hockeytown Open Houses in which fans will have the opportunity to skate on the same ice as the Red Wings players
  • On sale beginning Monday, September 17:
    • At least 100 tickets to every Red Wings home game will be available for just $20
    • New reduced-price Hockeytown Value Packs starting at $69 that include a pair of tickets and $20 concessions credit
  • Discounted concessions and merchandise pricing at home games
  • Special pre-game entertainment in the street-level Via concourse at select home games
  • Fans that download The District Detroit App will have a chance to win exclusive behind-the-scenes tours of Little Caesars Arena
  • Contests for Hockeytown fans living in other NHL cities with chances to win tickets to Red Wings road games
  • Viewers of Red Wings telecasts on Fox Sports Detroit and listeners on 97.1 The Ticket will have chances to win special Hockeytown prizes during Red Wings games

The new Hockeytown logo will be featured in-arena, on television, on Red Wings merchandise and through the organization's social media and digital platforms. The logo was designed by Olympia Entertainment's creative team in conjunction with Troy, Mich.-based SMZ Advertising. The logo was selected following research collected from fans of all ages and Red Wings season ticket holders.

In addition, Hockeytown Cares will now serve as the Red Wings' official platform to create positive change across Michigan. In partnership with fans, key stakeholders and colleagues, the team will provide innovative support focused on community investment and youth development. As part of Hockeytown Cares, the Detroit Red Wings Foundation will continue to raise funds and resources in support of the growth of hockey within our community. Last season, the Red Wings organization was proud to represent more than $2.2 million in combined community support.

The Detroit Red Wings will play their 93rd season of professional hockey in 2018-19. The organization's 11 Stanley Cup championships is the most of any NHL franchise based in the United States and ranks third among all NHL teams. The Red Wings enter their second season at the award winning Little Caesars Arena.

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stonehands-78's avatar

is there a link to a pic of “the new Hockeytown logo”?

Posted by stonehands-78 from the beginning ... a WingsFan, on 09/12/18 at 11:31 AM ET

Tripwire32's avatar


Posted by Tripwire32 from Kay He Mar Heart on 09/12/18 at 11:58 AM ET

mrfluffy's avatar

It’s not worth even looking…sigh.

What the hell has happened to this organ-y-zation?

Posted by mrfluffy from A wide spot on I-90 in Montana on 09/12/18 at 12:20 PM ET


What the hell has happened to this organ-y-zation?

Stuck in the past, refusing to move forward.

Posted by CharDeeMacDennis on 09/12/18 at 01:03 PM ET

Wings_in_NYC's avatar

Have they finally dumped that pyramid scheme known as Amway as their corp sponsor? That was pretty embarrassing. They should just ditch the Hockeytown moniker altogether. Too bad they put time and money into a new logo for that. The $20 tickets is a good idea. If the team is at the bottom, might as well put some butts in the seats for cheap.

Posted by Wings_in_NYC on 09/12/18 at 01:30 PM ET

TreKronor's avatar

Gotta say, I’m liking the new initiatives.  The org was very behind the times and didn’t really roll out anything new the last 10 years or so, other than a bobblehead or two.  They didn’t really need to…they still sold tickets.  I guess this is one of the good parts about sucking. 

Also have to say I do like the new Hockeytown logo quite a bit:  https://www.wxyz.com/sports/red-wings-unveil-new-hockeytown-logo-matching-jersey-design

I’m digging the slight curve of the wording, similar to the jerseys.  The whole thing just looks much more fresh - the old one was about 15 years dated.

Posted by TreKronor on 09/12/18 at 01:39 PM ET

Primis's avatar

“Contests for Hockeytown fans living in other NHL cities with chances to win tickets to Red Wings road games”

This is good as a start I guess.

Acknowledging some of your fanbase exists outside of the greater Detroit Area but still within Michigan would also be nice.

Posted by Primis on 09/12/18 at 02:13 PM ET

Royal Grand Exalted PooBah's avatar

Posted by TreKronor on 09/12/18 at 01:39 PM ET

Thanks for the post - it looks good. Hopefully it won’t be “Hockey Dumpster Fire” as the season goes on.

Posted by Royal Grand Exalted PooBah from the basement of the Alamo on 09/12/18 at 05:21 PM ET

Red Winger's avatar

At least they’re doing something. It has seemed the last few years the organization has been kind of spinning its wheels, lost and confused after the amazing two-decade run.

I’m hoping LCA and the Wings start building the Brand back up again, because my one trip to LCA last year was pretty uninspiring, to be honest. Something has definitely been lost, time to bring it back, whatever it is.

Posted by Red Winger from Sault Ste Marie, MI on 09/12/18 at 06:07 PM ET


Is this the year the sellout streak ends? Those empty seats last year were paid for. There is really only one thing they can do to get people’s butts into the seats and that’s winning hockey.

If the Wings don’t already make it easy for season ticket holders to give back tickets they aren’t planning to use, they need to do it. Give them out to kids or schools.Do something with them.

Maybe I can win some tickets to offset the cost of plane and hotel I’d need to spend to attend a game.

Posted by evileye on 09/13/18 at 11:27 AM ET


Great plan, sales are dismal, and the season ticket holders are dropping.  Yet they do absolutely nothing to retain them.  Raise ticket prices when tickets are readily available for less than face value.  After seeing what seats were available in the relocation event, I don’t know how this could be a sellout season.

Posted by murph1jj on 09/13/18 at 03:04 PM ET

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Welcome to Abel to Yzerman, a Red Wing blog since 1977.  No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y.  Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation.  There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature.  Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome: wphoulihan@gmail.com